Public Relations Manager
Kueski
Marketing & Communications
Mexico
Posted on Oct 22, 2024
About Kueski
At Kueski, we're dedicated to improving the financial lives of people in Mexico. Since 2012, we've been the leading buy now, pay later (BNPL) and online consumer credit platform in Latin America, known for our innovative financial services. Our flagship product, Kueski Pay, provides seamless payment solutions for both online and in-store transactions, establishing itself as the preferred option for a quarter of Mexico's top e-commerce merchants. Notably, we were the first to introduce BNPL on Amazon Mexico.
We're a tech company with a culture geared toward innovation, collaboration, and impact, fostering a strong, diverse, and inclusive company culture. In 2023, Kueski was recognized as the top BNPL platform by Fintech Breakthrough and earned the title of one of Mexico's most ethical companies from AMITAI. Additionally, we ranked as one of the Best Companies for Female Talent by EFY.
Purpose
Kueski is looking for a dynamic PR Manager who excels in media pitching, earned media coverage, and building consumer trust in Kueski. You will position Kueski as the leader in the market by driving awareness, trust, and engagement through impactful media relations and strategic storytelling. Your strategic mindset, creative approach, and ability to manage relationships with top-tier media will be key to our success.
Key Responsibilities
- Media Relations & Coverage
- Build and maintain strong relationships with journalists, editors, and influencers at top-tier media outlets.
- Proactively pitch stories to secure high-impact earned media placements that drive trust in Kueski among consumers and merchants.
- Act as the primary point of contact for all media inquiries, ensuring a consistent and compelling narrative for Kueski.
- Lead media outreach efforts, ensuring Kueski’s leadership and innovation are consistently represented.
- Monitor media coverage and leverage insights to refine strategies, ensuring continuous improvement and maximization of visibility.
- Develop and implement PR strategies to strengthen Kueski’s reputation.
- Collaborate closely with marketing and sales teams to align messaging and objectives, ensuring PR efforts directly support business goals.
- Provide real-time feedback and direction to the PR agency of record, ensuring strategies and media outreach align with Kueski's vision.
- Create and edit compelling press releases, articles, and other communication materials that highlight Kueski’s values, innovations, and market leadership.
- Develop thought leadership content, including interviews and whitepapers, that positions Kueski as a trusted voice in financial inclusion and BNPL trends.
- Quickly address and mitigate any negative media coverage, protecting the company’s reputation through thoughtful, transparent communication.
- Plan and coordinate high-profile events, conferences, and sponsorships that position Kueski as a leader in the financial sector.
- Leverage events as platforms to enhance consumer trust and engage with merchants, expanding Kueski’s presence in the market.
Strategic PR Leadership
Content Creation & Thought Leadership
Reputation & Crisis Management
Event & Sponsorship Activation
Position Requirements
- Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.
- 5+ years of experience in PR, with a proven track record of securing high-impact media placements.
- Strong media relationships and an established network within the financial, fintech, and e-commerce industry.
- Experience working in a PR agency is a plus.
- Excellent writing, pitching, and communication skills, with experience creating editorial content and whitepapers.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Experience in crisis communication and reputation management.
- Leadership and collaboration skills to work effectively with cross-functional teams.
- Fluent in English and Spanish.
You’ll love working at Kueski because:
- We have a mission-driven culture focused on customer value, teamwork, humility, and integrity.
- Everyone is expected to have role clarity, career growth, and a personal development plan. Feedback and recognition is embedded in our company processes, systems, and practices.
- We ensure competitive salary, medical insurance, and wellbeing through ample and flexible time off as well as mental healthcare benefits. Everyone is an owner and eligible for competitive stock options with a company poised for success.
- We´re committed to building an inclusive and diverse team and we know this leads to incredible work.
Kueski: Where talent excellence improves Mexican lives
#LifeAtKueski #KueskiTalent
At Kueski we embrace diversity in all forms, systematically promote equity, and ensure everyone feels included with a sense of belonging. We are committed to the full inclusion of all qualified candidates. As part of this commitment, we will make efforts to ensure reasonable accommodations are made during the hiring process. If reasonable accommodation is needed, please let the Talent Acquisition team know.