Kueski is the largest online consumer lender in Mexico, that provides financial services for users who are ineligible for traditional bank loans. Thanks to its technology and data analysis criteria, the company has positioned itself as a market leader. In 2016, Adalberto Flores, CEO and Co-founder of Kueski, was recognized as Mexican Entrepreneur of the Year by Endeavor. Tuesday Capital, Victory Park Capital, Sobrato Family, Angel Ventures Mexico, Rise Capital, Core Ventures Group, Ariel Poler, Pedro Aspe, Bismarck Lepe, Variv Capital, David Begler, Endeavor Catalyst, and Auria Capital are among the companies betting on this project.