Channel Marketing Specialist
Marketing & Communications, Sales & Business Development
Posted on Saturday, October 28, 2023
Founded in 2012 with the mission to improve the financial lives of people in Mexico, Kueski has grown to be one of the largest buy now, pay later (BNPL) and online consumer lending companies in Latin America. Kueski provides financial services to consumers and connects the Mexican economy through its innovative product ecosystem. This ecosystem consists of Kueski Pay, the company's BNPL product available online and in-store, and Kueski Personal Loans, a direct to consumer loan product.
The company is frequently recognized for its strong, diverse and inclusive company culture. In 2022, Kueski has been named one of the most ethical companies in Mexico by AMITAI, and one of the best companies for both young professionals and female talent in Mexico by EFY. The company has also been named to CB Insights’ Fintech 250 list.
The Channel Marketing Specialist is responsible for developing and executing channel marketing strategies, ensuring the success of our channel partners, and driving revenue growth through collaborative marketing efforts. This role involves working closely with internal teams and external partners to align marketing initiatives with business objectives and to create compelling marketing collateral. The Channel Marketing Specialist will also analyze data to measure the performance of marketing campaigns, enabling data-driven decision-making.
- Channel Marketing Strategy: Collaborate with the marketing team to develop and implement new channel marketing strategies that align with the company's overall goals and objectives
- Partner Relationship Management: Establish, maintain, and nurture strong relationships with channel partners, serving as the primary point of contact for partner marketing inquiries and initiatives
- Marketing Collateral: Create and oversee the development of marketing collateral, including product guides, sales presentations, promotional materials, and digital assets, tailored to channel partners
- Market Research: Conduct market research and competitive analysis to identify trends, market opportunities, and threats, and provide recommendations for differentiation
- Marketing Campaign Execution: Utilize marketing automation tools to create and execute marketing campaigns to promote company products and services through channel partners, tracking performance and optimizing as needed
- Partner Training and Enablement: Develop and coordinate partner training and enablement programs to ensure that partners have a deep understanding of our products and services
- Performance Analysis: Analyze channel marketing performance data to measure the return on investment (ROI) of marketing initiatives and make data-driven recommendations for improvement
- Budget Management: Assist in the development of channel marketing budgets and ensure efficient use of marketing spend
- Bachelor's degree in Marketing, Business, or a related field.
- 2+ years of experience in channel marketing or partner relationship management.
- Proven ability to create and execute channel marketing strategies that drive results. Experience planning out large-scale marketing campaigns, and the ability to identify and implement scalable process improvements using a data-driven approach.
- Strong project management skills with a history of delivering successful marketing campaigns on time and within budget.
- Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems.
- Passion for working with technology, marketing, Fintech products and solving consumer needs. Knowledge in multichannel content and implementing successful communication strategies.
- Proficiency in marketing automation tools and data analytics.
- Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with partners and internal teams.
- B2C and B2B experience. Client service orientation.
You’ll love working at Kueski because:
- We have a mission-driven culture focused on customer value, teamwork, humility, and integrity.
- Everyone is expected to have role clarity, career growth, and a personal development plan. Feedback and recognition is embedded in our company processes, systems, and practices.
- We ensure competitive salary, medical insurance, and wellbeing through ample and flexible time off as well as mental healthcare benefits. Everyone is an owner and eligible for competitive stock options with a company poised for success.
- We´re committed to building an inclusive and diverse team and we know this leads to incredible work.
Kueski: Where talent excellence improves Mexican lives