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Email Developer Lead

Aprende Institute

Aprende Institute

Software Engineering
Buenos Aires, Argentina
Posted on Tuesday, October 10, 2023

We are looking for a proactive and responsible Email Automation Specialist to drive solutions for our email channel. Your objective is to automate processes and assure the quality and effectiveness of Student and Lead Journeys.

Our goal is to change people's lives by turning their passion into their careers, so failure is not an option. We want someone passionate about developing e-mails and help with the segmentation of audiences to help Aprende Institute succeed in every e-mail that is sent to our customers and MQL and SQL audiences.

What you will be doing

  • Develop highly personalized and dynamic Email templates with AMPscript (AMPscript is Marketing Cloud's proprietary javascript like scripting language for advanced dynamic content in emails, landing pages, SMS, and push messages), HTML and CSS
  • Develop highly customized journeys that include Email, Whatsapp, Webchat, and SMS messages
  • Email campaign setup, scheduling, testing, tagging, and deployment of one-time campaigns.
  • Develop and maintain various datasets utilizing custom data extensions(a table with fields of data about our contacts) within Salesforce Marketing Cloud (ExactTarget) for the use in highly personalized emails (SMS and Whatsapp messages)
  • Develop robust documentation of current and future processes.
  • Work with various stakeholders to understand requirements in order to design and develop elegant configurable and reusable processes
  • At least 2 years of experience in Enterprise Email Marketing Automation, Preferred: Salesforce Marketing Cloud (Exact Target) automation system OR similar type of platform: Pardot, Responsys, Eloqua
  • Prior database management experience in a e-mail marketing role
  • Ability to harness collaboration to produce well-crafted content
  • Working knowledge of web and email analytics tools (i.e. Google Analytics)
  • Familiarity with HTML, CSS, or other coding languages.
  • Familiarity with AmpScript or other scripting languages.
  • Understanding of programming principles
  • Experience writing SQL queries from scratch

Desired Skills:

  • Self-starter who can prioritize workload and pick up projects with little guidance.
  • Time management.
  • Confident, self-motivated, a quick learner, and assertive.
  • Fearless when learning new systems.
  • A team player who also works well independently, thinks creatively, solves problems, and takes initiative
  • Willing to work on new challenges yet remains focused on regular duties
  • Organized, efficient, detail-oriented, and able to multitask
  • Salary: USD
  • 15 days as PTO.
  • "Travel expenses" (once a week go to our coworking located in Cañitas, to be close to the Tech and CRM team)

Aprende Institute es la plataforma de educación vocacional en línea, líder en los Estados Unidos y América Latina. Ha sido seleccionada por segundo año consecutivo por la consultora HolonIQ como una de las TOP 100 startups de educación digital en el mercado.

La educación puede transformar un sueño en realidad. En Aprende Institute lo hacemos posible con un creciente equipo de profesionales de alto nivel, de diferentes industrias y nacionalidades, donde promovemos un espacio de trabajo inclusivo y diverso, basado en encontrar los mejores talentos sin discriminar género, edad, orientación sexual, religión, origen étnico y/o nacionalidad, características socio-económicas y discapacidad, que crea herramientas educativas innovadoras para hispanohablantes de todo el mundo.