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Sr Content Strategy Manager

Aprende Institute

Aprende Institute

Operations
Buenos Aires, Argentina
Posted on Monday, September 4, 2023

We are seeking an experienced Senior Content Strategy Manager to join our dynamic team. The ideal candidate will be obsessed with the written word; a creative and strategic thinker with a passion for developing compelling and engaging content strategies. You will play a pivotal role in shaping our brand's narrative and ensuring a consistent and impactful communication approach across various platforms. The ideal candidate will be interested in advancing to a senior management (Director) role as part of the next step in their career journey.


Main responsibilities;

  • Create and oversee the creation of high-quality content, including email copy, landing page copy, articles, blog posts, social media content, and more.
  • Lead the development and execution of comprehensive content strategies that align with our brand's objectives and resonate with target audiences.
  • Collaborate closely with cross-functional teams, including marketing, design, and product, to ensure the seamless integration of content strategies across all touchpoints.
  • Conduct in-depth research to understand industry trends, customer behavior, and competitive landscape, using insights to inform content direction.
  • Define and maintain brand voice, tone, and style guidelines to ensure consistent messaging and communication.
  • Drive thought leadership initiatives through well-crafted content that demonstrates expertise and addresses key industry challenges.
  • Stay up-to-date with emerging content marketing trends and technologies, suggesting innovative approaches to engage audiences.
  • Mentor and guide junior content team members, providing support and fostering professional growth.
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field; Master's degree is a plus.
  • Proven experience as a Content Strategist or similar role, with a minimum of [5] years in content strategy development.
  • Exceptional writing and editing skills with a strong portfolio showcasing diverse content pieces.
  • Proficiency in using content management systems (CMS), SEO tools, and analytics platforms.
  • Strategic mindset with the ability to translate business goals into effective content strategies.
  • Experience in collaborating with cross-functional teams and managing content projects from ideation to execution.
  • Strong understanding of digital marketing channels, social media trends, and user experience principles.
  • Excellent organizational skills with the ability to manage multiple projects and deadlines.
  • Strong analytical skills and the ability to use data to drive content decisions.
  • Adept at staying current with industry trends and adapting strategies accordingly.
  • Leadership skills with the ability to mentor and guide junior team members.



    Aprende Institute, the leading online education platform for vocational abilities in Latin America and the United States' Hispanic market, offers a wide array of online training and courses, allowing its growing community of 30,000 students to acquire high-demand skills. These skills empower learners to transform their interests into income by starting a new business or a new career. Aprende integrates technology and digital media with traditional instructor-led classroom activities, giving its students a flexible and personalized learning experience, accessible on any device, that monitors students' progress and encourages engaged learning, skill mastery, and course completion. Furthermore, Aprende's tech platform and tailored content solutions assist corporations training and motivating their workforce and clients with unique experiences.