Algramo is a business model focused as a distribution channel for basic need products in bulk. It contemplates its retail sale, through dispensing machines in returnable containers, in order to reduce purchase prices, responding to the problem of lack of liquidity in low-income families that does not allow to buy higher volume formats, combating ¨poverty tax¨, also reducing the environmental impact of packaging. The problem we are attacking is that today 63% of the world's population lives on less than US $ 4.00 a day. In Latin America this situation corresponds to 73% of the population. The economic system does not help to facilitate the scenario. Today in neighborhoods and settlements there is a “punishment for poverty”, which translates into a 40% surcharge in consumer goods in relation to neighborhoods with a better socioeconomic situation. This is due to the lack of liquidity of people with fewer resources, which prevents them from buying higher volume formats, causing more frequent consumption, in smaller packages and, ultimately, considerably more expensive.
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